Uncover your UX blind spots.
Fix what matters.
Independent UX audits that reveal hidden friction, reduce churn, and unlock measurable growth — for SaaS, agencies, and telecom.
The Real Cost of Bad UX
Bad UX hides in plain sight. The cost: frustrated users, rising support costs, and stalled growth.
High Churn Rates
Users drop off during onboarding because the experience is confusing, not because your product isn't valuable.
Support Overload
Your call center is drowning in tickets that could be prevented with better self-service UX.
Lost Revenue
Small usability gaps prevent conversions and plan upgrades that should be automatic.
Telecom UX Audit — Philippines Case Study (Featured Example)
Modeled using secondary research and domain expertise; not client data.
The Challenge
Philippine telecom apps consistently show low app store ratings (2.0-2.5 stars) and heavy reliance on call centers for basic tasks. We modeled a Fresh Eyes Audit to identify the core UX issues driving customer frustration and support burden.
Key Findings (modeled)
- • 68% drop-off during SIM/app activation
- • 40% of support calls tied to billing confusion
- • 82% unaware of available plan upgrades
- • Critical self-service gaps forcing call dependency
Impact
All findings and impacts are modeled estimates based on industry research — not measured client results.
How a Fresh Eyes Audit Helps
Services
Full UX Audit
In-depth, comprehensive review.
Quick Heuristic Review
Rapid scan to flag critical friction.
Design Partnership
Continuous collaboration for growth.
Who It Helps
Product teams drowning in support tickets.
SaaS/Agencies launching with smooth onboarding.
Enterprises reducing churn at scale.
Hey, I'm Allan.
I'm a UX strategist with 20+ years designing digital experiences for enterprise and consumer brands. I've worked with Microsoft, Mastercard, Land Rover, adidas, Nivea, and more. Today I focus on audits that drive measurable business outcomes for SaaS, telecom, and agencies.
"Allan helped us optimize our product onboarding from signup to conversion. Highly recommended for SaaS product design."
— Sarah C., Mobcly
"Allan work goes beyond design—he brings strategic thinking and a user-centered approach to every project. His expertise in UX has been a game-changer for us."
— Client from NZ