Uncover your UX blind spots.
Fix what matters.
Independent UX audits that reveal hidden friction, reduce support burden, and unlock measurable growth for telecom and digital products.
The Hidden Costs of Bad UX
Bad UX hides in plain sight. The cost: frustrated users, rising support costs, and stalled growth.
High Churn Rates
Users drop off during onboarding because the experience is confusing, not because your product isn't valuable.
Support Overload
Your call center is drowning in tickets that could be prevented with better self-service UX.
Lost Revenue
Small usability gaps prevent conversions and plan upgrades that should be automatic.
Backed by decision-makers who move
"Allan work goes beyond design—he brings strategic thinking and a user-centered approach to every project. His expertise in UX has been a game-changer for us."
— Client from NZ
"Allan helped us optimize our product onboarding from signup to conversion. Highly recommended for SaaS product design."
— Sarah C., Mobcly
"Allan work on our new website was exceptional. He not only delivered a great design but also provided valuable UX insights that have made the site more intuitive for our users. His ongoing support has been invaluable."
— Greg Miller
Telecom UX Audit — Philippines Case Study
ConceptModeled using secondary research and domain expertise; not client data.
The Challenge
Philippine telecom apps consistently show low app store ratings (2.0-2.5 stars) and heavy reliance on call centers for basic tasks. We modeled a Fresh Eyes Audit to identify the core UX issues driving customer frustration and support burden.
Key Findings (modeled)
- • 68% drop-off during SIM/app activation
- • 40% of support calls tied to billing confusion
- • 82% unaware of available plan upgrades
- • Critical self-service gaps forcing call dependency
Projected Impact (modeled)
All findings and impacts are modeled estimates based on industry research — not measured client results.
Start Your Audit
Full UX Audit
9-week comprehensive review with prototypes and implementation roadmap
Quick Heuristic Review
2-week targeted audit for urgent usability issues
Design Partnership
Ongoing retainer for continuous UX improvements
Who This Audit Helps
You run a product team drowning in support tickets
You need quick wins to reduce volume and improve the user experience without a massive redesign.
You want to launch with smooth onboarding
You're building something new and need frictionless activation from day one.
You need to reduce churn at enterprise scale
You want strategy and prioritization that leads to measurable impact on retention.
Hey, I'm Allan!
I'm a UX strategist with 20+ years designing digital experiences for enterprise and consumer brands. I've seen teams waste months optimizing the wrong things while real UX problems hide in plain sight.
Fresh Eyes Audits combine domain expertise with pragmatic recommendations so teams can act fast and measure impact. No fluff, no endless research — just clear priorities that move the needle.
"Allan designed a website that truly connects with my clients and is both unique and memorable. His user-centric approach and thoughtful research set him apart."
— Jen Campsey, Fidere