Something feels off.
You already sense there's a problem.
You just can't quite explain it.
The problem isn't always visible
Small moments of hesitation often hide beneath the surface.
Redesigns without clarity can solve the wrong problem
Changing the interface does not always address the reason customers hesitate.
You need fresh perspective
An outside view reveals patterns that teams may no longer notice.
Understand before you optimize.
Fresh Eyes Audit is not a redesign process.
It is a thinking process.
We examine the experience customers encounter, identify meaningful patterns, and provide clarity around what deserves attention first.
The Fresh Eyes Philosophy.
Patterns over Pixels
We look beyond visual design to understand the patterns that shape customer behavior and confidence.
Clarity over Decoration
A clear, simple experience often outperforms beautiful complexity. We prioritize understanding.
Understanding Before Optimization
Redesigns without clarity often solve the wrong problem. We help you understand before investing.
Five focus areas.
Confidence
Where customers become uncertain before taking action.
Clarity
Where information, choices, or messaging become difficult to understand.
Trust
Where customers need reassurance before moving forward.
Momentum
Where the experience slows down or creates unnecessary friction.
Decision Making
Where customers struggle to choose the next step.
A structured way of seeing.
Experience
Approach the product with fresh eyes and understand the journey from the customer's perspective.
Observe
Identify moments where clarity, confidence, or momentum begin to fade.
Understand
Look beyond symptoms and identify possible patterns behind the experience.
Prioritize
Determine which observations deserve attention first.
Guide
Provide clear recommendations with the reasoning behind them.
The deliverable.
The Fresh Eyes Perspective combines detailed observations, patterns, and prioritized recommendations. It's designed to help teams see clearly and make better decisions about what matters most.
customer experience
Selected Perspectives
Galleria Ceramica
Customers struggled to understand product differences and make confident purchase decisions.
Clear product comparison helped customers move forward with confidence.
Ecommerce clarity
Globe Telecom
Complex service structures made it difficult for customers to find relevant information quickly.
Better pathways and clearer structure helped customers navigate confidently.
Navigation complexity
TSN
The experience lacked clarity around available value and content structure.
Improved information hierarchy helped users discover what was available.
Content discovery
Earth Care Network
The customer journey left users uncertain about next steps.
Clearer guidance and flow helped users move forward with confidence.
Onboarding clarity
Not every problem needs a redesign.
Sometimes the answer is a redesign.
Sometimes it is clearer messaging.
Sometimes it is removing friction from an existing journey.
Fresh Eyes Audit helps identify which path makes sense before investing further.
About Allan
Allan has spent 20+ years designing and understanding how people interact with digital products — from enterprise platforms to consumer experiences.
His work has focused on finding the moments where users hesitate, where complexity creates friction, and where clearer thinking can create better experiences.
Fresh Eyes Audit brings this perspective to teams who want to understand what deserves attention before deciding what to change.
Experience across Microsoft, Mastercard, adidas, Nivea, Globe Telecom, SaaS products, and digital platforms.
Allan Argosino
Founder, Fresh Eyes Audit
Senior Product UX Designer
Who this is for.
Good fit
- Businesses with existing users but unclear experience problems
- Teams considering redesign but wanting clarity first
- Companies looking for an independent perspective
- Organizations willing to act on insights
Not ideal
- —Teams only looking for visual design execution
- —Projects requiring only user research
- —Companies wanting guaranteed conversion results