Find what's holding
users back.
Sometimes you just need someone outside the team to look at the product.
I go through the experience with fresh eyes, looking for where things get confusing or harder than they should be. Then I tell you what I think deserves attention first.
Not everything needs redesigning.
Something feels off.
Maybe people are dropping off.
Maybe they're not completing something you expected them to.
Or maybe nothing is obviously broken. The product just feels harder to use than it should.
When you've been working on something for a long time, it can be difficult to see what's getting in the way. You know how everything works. Your users don't.
Sometimes another redesign isn't the first thing you need.
Sometimes you need another pair of eyes.
The problem isn't always visible
Small moments of hesitation often hide beneath the surface.
Redesigns without clarity can solve the wrong problem
Changing the interface does not always address the reason customers hesitate.
You need fresh perspective
An outside view reveals patterns that teams may no longer notice.
Understand before you optimize.
It's tempting to start fixing things as soon as you see a problem.
I prefer to understand what's happening first.
What is confusing? Where does the experience start asking too much from the user? What actually deserves fixing?
Then we can talk about what should change.
How I look at a product.
Look beyond individual screens.
One confusing button isn't always the real problem. I look for patterns across the experience.
Don't redesign something just to make it look different.
Sometimes the problem is visual. Sometimes it isn't. I want to know what's actually getting in the way first.
Understand the problem before recommending the fix.
I don't want to arrive with a redesign already in mind.
What I'm looking for.
Clarity
Does the user understand what's happening and what they're supposed to do?
Confidence
Is there anything making them stop and wonder if they're doing the right thing?
Trust
Is there something that makes the product, information or next step feel uncertain?
Momentum
Can they keep moving, or does the experience keep slowing them down?
Decisions
When they need to choose, are we giving them enough to make that choice?
A structured way of seeing.
Experience
I use the product first. I want to understand what it feels like before I start looking for problems.
Observe
I look for moments where something becomes unclear, distracting, difficult or unnecessarily complicated.
Understand
I look beyond the individual issue and ask what's actually causing it.
Prioritize
Not everything I find deserves the same attention. I separate what matters from what can wait.
Guide
I explain what I found, why I think it matters, and what I would look at changing first.
The deliverable.
You'll receive a Fresh Eyes Perspective — a clear review of what I found while going through your product.
I'll show you the issues I think matter, explain why they caught my attention, and give you my recommendation on what deserves attention first.
Some things may need redesigning.
Some may only need a small change.
And some may be better left alone.
That's the point of doing the audit first.
customer experience
Selected Perspectives
Galleria Ceramica
Customers struggled to understand product differences and make confident purchase decisions.
Clear product comparison helped customers move forward with confidence.
Ecommerce clarity
Globe Telecom
Complex service structures made it difficult for customers to find relevant information quickly.
Better pathways and clearer structure helped customers navigate confidently.
Navigation complexity
TSN
The experience lacked clarity around available value and content structure.
Improved information hierarchy helped users discover what was available.
Content discovery
Earth Care Network
The customer journey left users uncertain about next steps.
Clearer guidance and flow helped users move forward with confidence.
Onboarding clarity
Not every problem needs a redesign.
Sometimes the problem is much smaller than that.
A confusing label. Too many choices. Information appearing at the wrong time. A step that makes people stop and think when they shouldn't have to.
I'd rather find that first than recommend rebuilding something that didn't need rebuilding.
About Allan
I'm Allan Argosino, a product and UX designer with more than 20 years of experience working on websites, apps and digital products.
I've worked with large organizations and small teams, including Microsoft, Mastercard, adidas, Nivea and Globe Telecom.
One thing I've learned from doing this for a long time is that it's very easy to become too familiar with the thing you're building.
You know where everything is. You know why something was designed that way. You know what happens after someone clicks.
A new user doesn't know any of that.
That's really where Fresh Eyes Audit comes from.
I come in without all that familiarity and look at what's actually in front of me.
Allan Argosino
Founder, Fresh Eyes Audit
Senior Product UX Designer
Who this is for.
- Fresh Eyes Audit makes sense if you already have a website or product and you're wondering:
- Why are people getting stuck here?
- Why aren't they taking the next step?
- Does this actually need redesigning?
- Are we missing something because we've been looking at it for too long?
- What should we fix first?
It's probably not the right fit if you're looking for someone to design a new product from scratch or simply make the interface look different.
Fresh Eyes starts with something that already exists.